The Customer Relationsship Management allows companies to integrate customer issues directly into their business processes. This strategy supports a close interaction with the clients, which leads to improved customer relationships and thus to an enhancement of the profitability. Supported by special software, customer relationships can be cared for continuously in the fields of marketing, distribution and customer service.

At the SAP UCC Magdeburg, the SAP Customer Relationship Management has been applied since its version 4.0. During the last months, the new SAP CRM-System 7.0 EHP 1 was configurated successfully at the UCC Magdeburg. Baed on this configuration, a comprehensive curriculim is currently developed and will be completed shortly. The scenario is based on a GBI-dataset, a model company which produces and distributes bicycles. It includes an introduction into the whole bandwidth of the functionality of the mentioned fields of marketing, distribution, and service.

In September 2011, the UCC Magdeburg and the SAP Rapid Deployment Solutions Team additionally started to develop a configuration curriculum. Starting with the SAP CRM RDS Solutio, the project focuses on SAP CRM for Marketing and Sales. The kickoff-meeting took place last October. For this purpose, a SAP CRP system was customized by nine students of the University of Applied Sciences Kiel, using the Rapid Deployment Method. The goal of this project was the development of the curriculum as well as the provision of of a detailled feedback for the SAP CRM RDS team in order to improve the documents and customizing guidelines for the product. The project was finalized in January 2012.